
Establish a world-class destination for sports fans connecting fans with exciting and engaging experiences, curating and growing world class competitive sports people through structured athlete coaching and talent scouting, while leveraging the latest sports innovation processes and technologies.
Sector KPIs:
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Manage sporting events with up to 150,000 visitors annually
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Raise Qatar’s Olympics ranking to be in the top 50
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Raise Qatar’s active population to 25%
A healthy and enthusiastically active population facilitated by an accessible and innovative sports infrastructure
Discovery and nurturing of sports talent through best-in-class equipment and digital tools
Revolution of the fan experience through gauging congenial interactions
Provision of an unforgettable fan journey with an everlasting legacy for viewers