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Digital Travel Guide

Provide travellers access to a digital travel guide that is delivered through a mobile application, an in-taxi screen or public transportation kiosk.

Key benefits

Contextual Information Delivery
Contextual Information Delivery
Based on users’ access locations, real-time contextual information is delivered at their fingertips, enabling them to browse diverse source through a single channel.
Diversified Revenue Generation
Diversified Revenue Generation
Commercial entities can leverage the service as a marketing tool to advertise products and points of interests in users’ proximity.
Tailored Public Transportation Services
Tailored Public Transportation Services
Users can identify themselves at the kiosks and receive personalized services as per their preferences (e.g. special need requirements, preferred vehicle modes).

User Journey

  • 1
    Traveler enters a metro station and walks up to the Digital Travel Guide kiosk
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  • 2
    He identifies himself with the Digital Passbook
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  • 3
    He consults metro schedules and connections in preparation for his trip
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  • 4
    Based on his destination, he interacts with a map and discovers points of interest
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  • 5
    As per his profile, targeted ads are pushed onscreen with activity suggestions
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Potential Service Features

  • NFC Enabled Identification
  • Biometric Identification
  • Saved Favorite Points Of Interest
  • Traveler Feedback Form
  • Automated Day Planner

Implementation Analysis

Implementation Timeline

progress 50%
  • Short
  • Medium
  • Long

Regulatory Conduciveness

progress 50%
  • Favorable
  • Challenged
  • Complex

Technology Commercial Viability

progress 20%
  • Currently Viable
  • Viable in Short Term
  • Viable in Long Term

Investment Requirements

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  • Low
  • Medium
  • High

Key Implementation Consideration

Conceptual Diagram

Digital Travel Guide Conceptual Diagram Enlarge the image

Relevant Tech Solutions