Initiated

Digital Travel Guide

Provide travellers access to a digital travel guide that is delivered through a mobile application, an in-taxi screen or public transportation kiosk.

Tags:

Key benefits

Contextual Information Delivery

Based on users’ access locations, real-time contextual information is delivered at their fingertips, enabling them to browse diverse source through a single channel.

Diversified Revenue Generation

Commercial entities can leverage the service as a marketing tool to advertise products and points of interests in users’ proximity.

Tailored Public Transportation Services

Users can identify themselves at the kiosks and receive personalized services as per their preferences (e.g. special need requirements, preferred vehicle modes).

User Journey

1

Traveler enters a metro station and walks up to the Digital Travel Guide kiosk
2

He identifies himself with the Digital Passbook
3

He consults metro schedules and connections in preparation for his trip
4

Based on his destination, he interacts with a map and discovers points of interest
5

As per his profile, targeted ads are pushed onscreen with activity suggestions