Enabling fisherman & fish farmers to better monitor & report their production and receive insights on sustainability. Data is fed into the central platform to providing visibility on fish supply & sustainability on a national level
with greater visibility of their production, business statistics & insights, and sustainability advice
Improve wild fish sustainability
by providing MME more accurate monitoring & analysis capabilities on live catching rates
Enhance contingency planning
for MME with wild & farmed fish business information & inventory data
Related personas
Farmer
Khalid
Age
42
Job Title
Agribusiness consumer
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
User Journey
1
In order to help manage and promote sustainable fish production in the country, a fisherman downloads the fish stock app on his phone
2
He signs up in the app, fills in his business info and the types of wild fish he typically catches, and clears a verification processes
3
Every day, he goes fishing on the sea.
He logs on his app the quantities of fish caught by species and their catch location after bringing back the haul of fish of the day
4
Data from the fisherman & satellite images feed into the central platform, updating info for fish species & their ecosystems
5
MME uses the platform’s analytics capabilities to estimate stocks of fish remaining in the wild based on catch data & locations
Vendor Selection
Due diligence to identify ones with high competence in UI/UX, fish related aggrotech, big data analytics, and satellite image processing
2
Discovery Phase
Research phase to identify existing APIs that can be built on, current fish stock data & mgmt. practices, and enablers for use case development
3
Development
Collaborative process with local fish industry & MME to produce an app for fishermen and a central platform for MME for national monitoring
4
Testing & Monitoring
UX testing to optimize app layout for fisherman/fish famers’ ease, and dashboard features as per MME’s feedback