Not Initiated

Augmented City

Overlaying assistive and contextual real-time information such as descriptive text, interactive videos, targeted offers and event information on top of mobile device digital screens. The Augmented City leverages user’s geospatial information and mobile video recognition capabilities to deliver optimal user experience.

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Key benefits

Increased Comfort and Satisfaction

Tourists, business visitors and residents are able to access information at the their own convenience by using their personal devices.

Targeted Guidance

Augmented City allows official government entities to feed tailored content for users and promote different attractions and visits in their proximity.

Diversified Revenue Generation

Commercial entities can leverage the service as a marketing tool to advertise products and points of interests in users’ proximity.

User Journey

1

A traveler steps out of his hotel, looking for something interesting to do in Doha
2

He takes his mobile phone and opens the Augmented City application
3

The traveler is able to see the city through his camera
4

Contextual information is overlaid on top of the points of interest
5

The traveler can select certain points and interact further with them