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Augmented City

Overlaying assistive and contextual real-time information such as descriptive text, interactive videos, targeted offers and event information on top of mobile device digital screens. The Augmented City leverages user’s geospatial information and mobile video recognition capabilities to deliver optimal user experience.

Key benefits

Increased Comfort and Satisfaction
Increased Comfort and Satisfaction
Tourists, business visitors and residents are able to access information at the their own convenience by using their personal devices.
Targeted Guidance
Targeted Guidance
Augmented City allows official government entities to feed tailored content for users and promote different attractions and visits in their proximity.
Diversified Revenue Generation
Diversified Revenue Generation
Commercial entities can leverage the service as a marketing tool to advertise products and points of interests in users’ proximity.

User Journey

  • 1
    A traveler steps out of his hotel, looking for something interesting to do in Doha
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  • 2
    He takes his mobile phone and opens the Augmented City application
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  • 3
    The traveler is able to see the city through his camera
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  • 4
    Contextual information is overlaid on top of the points of interest
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  • 5
    The traveler can select certain points and interact further with them
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Potential Service Features

  • Location-based Gamification
  • Targeted Offers and Coupons
  • Premium Subscription Model
  • Crowd Management Integration

Implementation Analysis

Implementation Timeline

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  • Short
  • Medium
  • Long

Regulatory Conduciveness

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  • Favorable
  • Challenged
  • Complex

Technology Commercial Viability

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  • Currently Viable
  • Viable in Short Term
  • Viable in Long Term

Investment Requirements

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  • Low
  • Medium
  • High

Key Implementation Consideration

Conceptual Diagram

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Relevant Tech Solutions