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Not Initiated

Contextual Indoor Navigation

Providing indoor information delivery and navigation for key locations such as the airport, malls, stadiums and landmarks; the Contextual Indoor Navigation service is accessible via smartphone or kiosks and can deliver turn-by-turn navigation within a certain location along with any potential points of interests for the user.

Tags:

contextual indoor navigation

Key benefits

Increased Productivity

Increased Productivity

Valuable productive time is given back to users from time otherwise lost navigating large indoor spaces.

Diversified Revenue Generation

Diversified Revenue Generation

Commercial entities can leverage the service as a marketing tool to advertise products and points of interests in users’ proximity.

User Journey

1

A traveler looks up a point of interest on his phone
2

Search results are displayed, enhanced by GPS location services
3

The traveler selects the indoor facility and loads the navigation on his mobile phone
4

The mobile phone is calibrated with indoor beacons, detecting the traveler’s location
5

Turn-by-turn indoor directions are given to the user supported by his device gyroscope

Potential Service Features

Turn-By-Turn Navigation
Visitor Surveys
Augmented Reality Navigation

Targeted Advertising

Implementation Analysis

Implementation Timeline

progress 50%

Short
Medium
Long

Regulatory Conduciveness

progress 80%

Favorable
Challenged
Complex

Technology Commercial Viability

progress 20%

Currently Viable
Viable in Short Term
Viable in Long Term

Investment Requirements

progress 50%

Low
Medium
High

Key Implementation Consideration

1

Network and internet connectivity in indoor spaces

2

Supporting infrastructure for accurate indoor navigation

3

Confidentiality and security of indoor mapping information

Conceptual Diagram

diagram

Relevant Tech Solutions

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