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Contextual Indoor Navigation

Providing indoor information delivery and navigation for key locations such as the airport, malls, stadiums and landmarks; the Contextual Indoor Navigation service is accessible via smartphone or kiosks and can deliver turn-by-turn navigation within a certain location along with any potential points of interests for the user.

Key benefits

Increased Productivity
Increased Productivity
Valuable productive time is given back to users from time otherwise lost navigating large indoor spaces.
Diversified Revenue Generation
Diversified Revenue Generation
Commercial entities can leverage the service as a marketing tool to advertise products and points of interests in users’ proximity.

User Journey

  • 1
    A traveler looks up a point of interest on his phone
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  • 2
    Search results are displayed, enhanced by GPS location services
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  • 3
    The traveler selects the indoor facility and loads the navigation on his mobile phone
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  • 4
    The mobile phone is calibrated with indoor beacons, detecting the traveler’s location
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  • 5
    Turn-by-turn indoor directions are given to the user supported by his device gyroscope
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Potential Service Features

  • Turn-By-Turn Navigation
  • Visitor Surveys
  • Augmented Reality Navigation
  • Targeted Advertising

Implementation Analysis

Implementation Timeline

progress 50%
  • Short
  • Medium
  • Long

Regulatory Conduciveness

progress 80%
  • Favorable
  • Challenged
  • Complex

Technology Commercial Viability

progress 20%
  • Currently Viable
  • Viable in Short Term
  • Viable in Long Term

Investment Requirements

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  • Low
  • Medium
  • High

Key Implementation Consideration

Conceptual Diagram

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Relevant Tech Solutions