Enabling MME to support farmers in achieving higher yields and optimizing arable land use by pooling & analyzing data from various agricultural, GIS, & utility data sources and improving MME’s land use planning system to be more robust
that takes into account soil & location data, connection to infrastructure & other factors
Optimized Land Use Planning process for MME
by pooling multiple dispersed data sources from different authorities into one central tool
Related personas
Farmer
Khalid
Age
42
Job Title
Agribusiness consumer
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
User Journey
1
The team at MME are trying to decide the optimal arable lands for farmers
They log onto the system and get access to various data
2
They open the interactive web interface on the system which visualizes all relevant information
3
They pool & analyze data and select the optimal arable land sites on the web interface
4
They ensure the new site will have access to electricity & TSE networks, and that the soil quality is sufficient
5
They assign the site to farmers online and share detailed data about the site with farmers
Vendor Selection
Due diligence to identify ones with high competence in UI/UX, GIS & aggrotech solutions, big data analytics, and image processing
2
Discovery Phase
Research phase to identify existing APIs that can be built on, current state of land use planning data, and enablers for use case development
3
Development
Collaborative process with MME to produce a solution that integrations and optimizes legacy systems and processes
4
Testing & Monitoring
UX testing to optimize the system, and dashboard features as per MME’s feedback