Enabling farmers to monitor health & manage feeding of livestock through sensors & robotics that provide data to a monitoring dashboard. Data is fed into the central platform to providing visibility on livestock conditions on a national level
with greater visibility of their livestock’s health
Improve meat availability & quality
by preventing disease, efficient feeding & better breeding
Increase dairy output
with healthier cows, and milk analysis at a cow-specific level
Related personas
Farmer
Khalid
Age
42
Job Title
Agribusiness consumer
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
User Journey
1
In order to better manage his livestock, Khalid installs smart livestock devices and adjusts their settings on the central dashboard based on the type of animals
2
He can increase food for cows that finish all their food based on the consumption rates of cows measured by the feeder sensors
3
He receives a notification if a calf is sick based on the temperature from a wearable sensor
4
He receives notification if sensors attached to milking devices detect abnormalities in impurity or fat content tests
5
The dashboard feeds data on livestock and its health into the central platform to support national food contingency planning
Vendor Selection
Due diligence to identify ones with high competence in UI/UX, livestock & dairy aggrotech, big data analytics, and animal healthcare IoT
2
Discovery Phase
Research phase to identify existing APIs that can be built on, local livestock & dairy pain points, and enablers for use case development
3
Development
Collaborative process with farmers & MME to produce an app for farmers and a central platform for MME for national monitoring
4
Testing & Monitoring
UX testing to optimize app layout for farmers’ ease, and dashboard features as per MME’s feedback