Enabling farmers to identify pests more quickly and keep aware of pest sightings & warnings from farms nearby. Connected sensors will feed data into a central dashboard that will serve as a resource for all farmers and a "first line of defense"
enabled by earlier pest detection with 24/7 monitoring & centrally coordinated warnings
Increased efficiency in pest detection & response management
enabled by central monitoring on a national scale
Related personas
Farmer
Khalid
Age
42
Job Title
Agribusiness consumer
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
User Journey
1
In order to control the pest smartly, Khalid installs local pest control monitoring device on his farm and connects it to the national smart pest control server
2
Khalid flies the device with cameras and machine vision technology around the farm.
He checks the pest control dashboard to view and analyze pictures and motion tracking data sent back by the device
3
He receives heatmaps with pest info around his farm’s location generated by national smart pest control server
4
He receives warnings via app notifications and SMS of upcoming pests that could effect his area
5
With the smart pest control device, he is able to better decide on potential actions and feels more reassured about pest control
Vendor Selection
Due diligence to identify ones with high competence in UI/UX, pest related aggrotech, big data analytics, and advanced image processing
2
Discovery Phase
Research phase to identify existing APIs that can be built on, local pest specifies & locations, and enablers for use case development
3
Development
Agile process in collaboration with farmers & MME to produce an app for farmers and a central platform for MME for national monitoring
4
Testing & Monitoring
UX testing to optimize app layout for farmers’ ease, and dashboard features as per MME’s feedback