Tendered

P2P Agriculture

Online Farmers-to-Farmers marketplace specialized on renting and sharing agricultural equipment (e.g. tractors), selling used tools as well as sharing farming resources (e.g. seeds, compost) in order to support local farmers in their operations

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Key benefits

Generate additional revenue

for farmers by renting out idling resources

Access to specialized rental tools

for farmers when needed

Increased local production efficiency

Related personas

Farmer

Khalid

Age

42
Job Title

Agribusiness consumer
Country

About Khalid

Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.

Income Level

50% Income Level

Tech Knowledge

90% Tech Knowledge

User Journey

1

Khalid takes financial hit when he lays idle and learns about the P2P Agriculture Marketplace
2

He subscribes to the P2P platform and posts idle equipment for rent by providing availability, location and price. He is contacted by another farmer in need of the equipment
3

They exchange details and agree on logistics through the platform
4

The renting farmer select a coverage option from 3rd-party rental insurance providers on the platform before the payment. Payments are settled electronically on a secure portal on the platform
5

Equipment is delivered to the renting farmer shortly

More Info +

Potential Service Features

Secure Payment Processing
Real-time availability state of equipment & services
3rd Party Insurance Integration

National Visibility of transactions for MME

Implementation Analysis

IMPLEMENTATION TIMELINE

progress 50%

Short
Medium
Long

TECHNOLOGY COMMERCIAL VIABILITY

progress 50%

Currently Viable
Viable in Short Term
Viable in Long Term

REGULATORY CONDUCIVENESS

progress 80%

Favorable
Challenging
Complex

INVESTMENT REQUIREMENTS

progress 50%

Small
Medium
Large

Key Implementation Consideration

Vendor Selection Due diligence to identify ones with high competence in UI/UX, rental insurance, and equipment rentals /transfers logistics & warehousing

Discovery Phase Research phase to identify existing APIs that can be built on, local agr. inputs/equipment supply chains, and enablers for use case development

Development Collaborative process with farmers & MME to roll out the platform, ideally with alongside implementation of Digital Farmer Community

Testing & Monitoring UX testing to optimize app layout for farmers’ ease, monitoring of transactions & insurance claims for fraud