Pregnancy and baby care

Digital health platform which allows women to track their pregnancies from conception to early childhood through personalized content, tips, notifications, tools, checklists and milestone tracking.

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Key benefits

Less stressful pregnancy

and early baby care journeys, through increased knowledge and a holistic understanding of the birth process and milestones. Tips and advice are dispensed at every stage of the process.

Highly empowered parents

through accessing a number of services including tools, trackers and check-lists, schedule managers, etc.

Reduced pressure

on medical facilities by providing accessible and convenient care online

Related personas

Manager at Microsoft

Maria

Age

31
Status

Married
Country

About Maria

Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.

Income Level

50% Income Level

Tech Knowledge

90% Tech Knowledge

User Journey

1

Maria is overwhelmed by managing her pregnancy, ands he downloads the pregnancy and baby care app Maria indicates her stage of pregnancy on the app and receives customized medical advice, fitness and diet plans
2

Maria has access to helpful tips such as signs of labor, warning signs needing immediate visit to emergency etc. Maria keeps track of her health data such as weight, vitals and belly circumferences and has access to a dashboard
3

Maria’s obstetrician has direct access to her health data and can intervene and adjust her care pathway as necessary Maria has regular virtual check-ins with her obstetrician
4

Maria shares her experience with her peers on the online community and has access to certified experts in the community such as midwives for advice By her 2nd semester of pregnancy, Maria goes through an interactive checklist to complete her birth plan to be shared with her obstetrician and family
5

After giving birth, Maria receives detailed content including information on breastfeeding, her baby’s health and nutrition but also the vaccination scheduling through the app Maria monitors her baby’s milestones and receives tips for encouraging his development and advice when she has concerns about it

More Info +

Potential Service Features

Personalized advice
Feedback and reviews
Telemedicine

Electronic payments
Insurance company synchronization
Automated notifications

Electronic payments
Insurance company synchronization
Automated notifications

Implementation Analysis

IMPLEMENTATION TIMELINE

progress 50%

Short
Medium
Long

TECHNOLOGY COMMERCIAL VIABILITY

progress 20%

Currently viable
Viable in Short Term
Viable in Long Term

REGULATORY CONDUCIVENESS

progress 20%

Favourable
Challenging
Complex

INVESTMENT REQUIREMENTS

progress 20%

Small
Medium
Large

Key Implementation Consideration

High competence in UI/UX, data integrations, integration with IoT, wearable devices.and with social media platforms.

Research phase to identify existing APIs that can be built on, entities with useful data and enablers for use case development, and a concept design phase to develop a comprehensive PoC

To be developed for all people involved in the pregnancy care process.

UX/UI, data integration, and live focus group assessments to optimize user experience and ensure rapid adoption