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AR Fan Experience

Use of AR, VR and MR to provide fans with an opportunity to experience the excitement of an event or professional sport, both inside and outside of the stadium

Key benefits

Improve fan experience
Improve fan experience
by using AR technology during event streaming
Increase sponsor reach
Increase sponsor reach
by recording fan interaction data, providing a new niche/channel for business owners
Improve event delivery
Improve event delivery
by offering fans a more engaging solution to watch the event

Related personas

User Journey

  • 1
    A world cup visitor, tries AR streaming at the experience center outside the stadium
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  • 2
    She is able to interact with her favorite football superstar in augmented reality
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  • 3
    She got motivated to upgrade her ticket to include AR enablers, seeking a more personalized experience
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  • 4
    She is provided with live contextual information during the match
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  • 5
    She uses the AR headset to engage with athletes in post match conferences She enjoys a memorable experience and upgrades all her tickets to include AR services
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Potential Service Features

  • 3D Athlete Renderings
  • Augmented Sponsorships
  • Content Infotainment
  • Augmented in-game statistics
  • Fanzone Interactions
  • Link to Social Media
  • Augmented in-game statistics
  • Fanzone Interactions
  • Link to Social Media

Implementation Analysis

IMPLEMENTATION TIMELINE

progress 20%
  • Short
  • Medium
  • Long

TECHNOLOGY COMMERCIAL VIABILITY

progress 20%
  • Currently Viable
  • Viable in Short Term
  • Viable in Long Term

REGULATORY CONDUCIVENESS

progress 20%
  • Favorable
  • Challenged
  • Complex

INVESTMENT REQUIREMENTS

progress 50%
  • Small
  • Medium
  • Large

Key Implementation Consideration

Relevant Tech Solutions