Use of AR, VR and MR to provide fans with an opportunity to experience the excitement of an event or professional sport, both inside and outside of the stadium
by recording fan interaction data, providing a new niche/channel for business owners
Improve event delivery
by offering fans a more engaging solution to watch the event
Related personas
Student & Amateur Football Player
Rashed
Age
14
Status
Single
Country
About Rashed
Rashed is a very active teenager. He is a student athlete and football player at the Aspire Academy, excelling both in the field and his classes. He balances his time well between doing sports, studying and spending time with friends from school, but it’s no easy task. His dream is to participate at the World Cup 2022 in Qatar and is willing to do whatever it takes to get there.
Income Level
30% Income Level
Tech Knowledge
90% Tech Knowledge
Retail Business Owner
Salem
Age
42
Job Title
Family business owner
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Income Level
90% Income Level
Tech Knowledge
50% Tech Knowledge
Master Student
Sultan
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
University Students
Sport Fan
Age
22
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Income Level
40% Income Level
Tech Knowledge
90% Tech Knowledge
User Journey
1
A world cup visitor, tries AR streaming at the experience center outside the stadium
2
She is able to interact with her favorite football superstar in augmented reality
3
She got motivated to upgrade her ticket to include AR enablers, seeking a more personalized experience
4
She is provided with live contextual information during the match
5
She uses the AR headset to engage with athletes in post match conferences
She enjoys a memorable experience and upgrades all her tickets to include AR services
High competence in establishing gamified AR experiences within applications and at experience centers
2
Research and concept detailing phases to identify existing APIs that can be built on, entities with useful data, enablers for smart service development, and a comprehensive PoC to validate technology
3
To be developed across all stadiums for major one-off events
4
User experience and 3D image quality testing to ensure rapid adoption