Fully integrated sports portal that connects individuals to the sports ecosystem, enabling them to check all events and facility information, book classes and facilities, buy sports merchandise, and track their upcoming commitments
by connecting everyone to their favourite sports activities, events, and facilities
Improve accessibility
by centralizing all facility and class booking solutions in a single interface
Grow activity
by creating a convenient pathway for citizens, residents, and professionals to access sports
Related personas
Manager at Microsoft
Maria
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
Student & Amateur Football Player
Rashed
Age
14
Status
Single
Country
About Rashed
Rashed is a very active teenager. He is a student athlete and football player at the Aspire Academy, excelling both in the field and his classes. He balances his time well between doing sports, studying and spending time with friends from school, but it’s no easy task. His dream is to participate at the World Cup 2022 in Qatar and is willing to do whatever it takes to get there.
Income Level
30% Income Level
Tech Knowledge
90% Tech Knowledge
Retail Business Owner
Salem
Age
42
Job Title
Family business owner
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Income Level
90% Income Level
Tech Knowledge
50% Tech Knowledge
Worker at the port
Sajit
Age
34
Status
Single
Job Title
12. Blue-collar worker
Country
About Sajit
Sajit moved to Qatar only a few months ago with big hopes. It is his first time trying to make it in a big city, but he is determined to prove that he has what it takes. Not speaking any English nor Arabic is currently his biggest barrier, but as a hard worker, he manages to get by and make a humble living. He is hoping to start a family and have a decent income, one day, here in Qatar.
Income Level
30% Income Level
Tech Knowledge
30% Tech Knowledge
Master Student
Sultan
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
University Students
Sport Fan
Age
22
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Income Level
40% Income Level
Tech Knowledge
90% Tech Knowledge
Retired
Omar
Age
78
Status
Married
Job Title
Retired
Country
About Omar
Being born and raised in Qatar, Omar is now in his late 70’s. His wife, son, and grand daughter/son all reside in the same household. His biggest supporter is his wife throughout the day. Omar needs to see his healthcare provider regularly and follow his recommendations for screening and preventative measures
Income Level
80% Income Level
Tech Knowledge
30% Tech Knowledge
User Journey
1
A football fan travels to Qatar to watch the World Cup with his friends
He would like to play football, and partake in other events
2
He builds an e-profile on the hub and checks the platform for activities & events
He books a five-aside football pitch for himself and his friends
3
He books a pass to a world cup gala event close to the five-aside pitch
He checks the platform to purchase new football merchandise to wear to the gala event
4
He selectsthe items and pays through e-gateway
He visualizes bookings on the platform
5
He uses the app to generate a digitalpass for the gala event and football pitch
He gets the purchased merchandise delivered to his hotel
High competence in UI/UX, eCommerce solutions, big data analytics, and data integrations, being aware of local cultural norms and user behavior
2
Research phase to identify existing APIs that can be built on, entities with useful data and enablers for smart service development, and a concept design phase to develop a comprehensive PoC
3
To be developed for all sports facilities, merchandise, events, and activity programs
4
UX testing to ensure rapid adoption, measuring the complete user journey time from site research to booking