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Event Companion Application

The key digital interface for event delivery and fan experience, including tools for event information, ticketing, player engagement and stadium experience, while also offering a single unified payment solution across the full event lifecycle

Key benefits

Increase user satisfaction
Increase user satisfaction
through centralizing all event information and pushing relevant notifications
Grow legacy
Grow legacy
by creating ongoing engagement with fans and using same technology infrastructure across events
Increase event revenues
Increase event revenues
by using a unique payment method inside the event

Related personas

User Journey

  • 1
    A football fan is travelling from Italy to Qatar to watch the World Cup with his friends He downloads the official companion app and inputs his preferences
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  • 2
    He is shown Italy’s game list and the location of the stadium of each list He utilizes the integrated travel guide on the app to get to the stadium
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  • 3
    He reaches the stadium and is notified about merchandise and food shops relevant to his team He uses an NFC enabled wristband or a smart device to perform cashless transactions at the shops
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  • 4
    He uses the app for contextual information while attending the game He receives in-game personalized offers tailored to his profile and nationality
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  • 5
    After the game, he uses the digital travel guide to access monuments near the stadium As soon as he reaches his hotel room, he uses the app to watch highlights from all the games from the day
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Potential Service Features

  • Link to Transportation
  • Link to Museums and Touristic Locations
  • Content Infotainment
  • Link to Social Media
  • Profile tailored promotions
  • Geo-push notifications
  • Link to Social Media
  • Profile tailored promotions
  • Geo-push notifications

Implementation Analysis

IMPLEMENTATION TIMELINE

progress 70%
  • Short
  • Medium
  • Long

TECHNOLOGY COMMERCIAL VIABILITY

progress 20%
  • Currently Viable
  • Viable in Short Term
  • Viable in Long Term

REGULATORY CONDUCIVENESS

progress 20%
  • Favorable
  • Challenging
  • Complex

INVESTMENT REQUIREMENTS

progress 50%
  • Small
  • Medium
  • Large

Key Implementation Consideration

Relevant Tech Solutions