Platform providing tailored meditation programs to improve mental wellbeing and exercise mindfulness. The content is localized and designed to address specific Qatari mental health pressures. The platform includes specific modules for adolescents and elderly people
through guided meditation programs that promote mindfulness, leading to an overall improvement in heath
Improved attention
focus and concentration through calm and effective audio content
Enhanced sleep
and decreased insomnia through sleep casts and content that aids relaxation and falling asleep
Related personas
Sr. Manager at Food Logistic Company
David
Age
42
Status
Divorced
Job Title
Business Traveler
Country
About David
Out from the UK office, David has been working at the same logistics company for many years. He is now a senior manager and responsible of all the company’s activities in Qatar. Due to his role, he visits Qatar about once every month. He is divorced with no kids.
Income Level
80% Income Level
Tech Knowledge
80% Tech Knowledge
User Journey
1
David is stressed at work, he is unable to manage his emotions, and he experiences insomnia
2
David downloads the meditation app for a healthier and more stable mind.
David gets access to different packs of Arabic guided meditations to select from
3
David selects a 10 day pack and does the daily meditation session. He receives notifications that help him develop a daily habit
4
Before he sleeps, David listens to a sleep cast. He falls asleep easily.
David visits the app daily for mindful activities including walking, eating and exercising
5
As he develops his practice, David unlocks new content more suited for his level
Vendor Selection
High competence in UI/UX, establishing gamified experiences, and data integrations.
2
Discovery Phase
Research phase to identify existing APIs that can be built on, entities with useful data and enablers for use case development, and a concept design phase to develop a comprehensive PoC
3
Development
To be developed across all society age groups and social groups with the aid of targeted marketing
4
Testing & Monitoring
UX/UI, data integration, and live focus group assessments to optimize user experience and ensure rapid adoption.