AI powered online portal helping people understand their health issues, determine their need for medical attention, and navigate them to appropriate site of care
for individuals by allowing them to understand their condition from the comfort of their home
Increased health awareness
and empowerment by allowing patients to better understand their condition and way forward and increased accuracy of diagnostics through algorithms and AI
Reduced pressure
on medical facilities by increasing accuracy and efficiency of matching patients to the right healthcare providers
Related personas
Manager at Microsoft
Maria
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
Student & Amateur Football Player
Rashed
Age
14
Status
Single
Country
About Rashed
Rashed is a very active teenager. He is a student athlete and football player at the Aspire Academy, excelling both in the field and his classes. He balances his time well between doing sports, studying and spending time with friends from school, but it’s no easy task. His dream is to participate at the World Cup 2022 in Qatar and is willing to do whatever it takes to get there.
Income Level
30% Income Level
Tech Knowledge
90% Tech Knowledge
Commercial Building Owner
Abdulaziz
Age
46
Country
About Abdulaziz
Opening in 2022, the mall is expected to receive a high number of visitors in a short period of time. While the design phase is being finalized, the municipality will be closely monitoring energy usage through construction. Moreover, the mall will have to adapt to different seasonal trends including hot summers, unusual opening patterns during Ramadan months, and high visitor traffic from large events. This high-stress of managing this business has left Abdulaziz to retain his heavy smoking habits.
Income Level
90% Income Level
Tech Knowledge
50% Tech Knowledge
Worker at the port
Sajit
Age
34
Status
Single
Job Title
12. Blue-collar worker
Country
About Sajit
Sajit moved to Qatar only a few months ago with big hopes. It is his first time trying to make it in a big city, but he is determined to prove that he has what it takes. Not speaking any English nor Arabic is currently his biggest barrier, but as a hard worker, he manages to get by and make a humble living. He is hoping to start a family and have a decent income, one day, here in Qatar.
Income Level
30% Income Level
Tech Knowledge
30% Tech Knowledge
Sr. Manager at Food Logistic Company
David
Age
42
Status
Divorced
Job Title
Business Traveler
Country
About David
Out from the UK office, David has been working at the same logistics company for many years. He is now a senior manager and responsible of all the company’s activities in Qatar. Due to his role, he visits Qatar about once every month. He is divorced with no kids.
Income Level
80% Income Level
Tech Knowledge
80% Tech Knowledge
Company Owner at Logistic Company
John
Age
55
Job Title
Logistics company owner
Country
About John
John has 20 years of experience in logistics. Before establishing his own business, he worked as a director in one of the sector’s leading companies. It is his fifth year in Qatar. His biggest ambition is to bring the best practices to his company and lead by adopting the latest technology trends. John has very little time to exercise or take care of his health. He is obese and has developed type 2 diabetes over the years.
Income Level
90% Income Level
Tech Knowledge
80% Tech Knowledge
Master Student
Sultan
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
Retired
Omar
Age
78
Status
Married
Job Title
Retired
Country
About Omar
Being born and raised in Qatar, Omar is now in his late 70’s. His wife, son, and grand daughter/son all reside in the same household. His biggest supporter is his wife throughout the day. Omar needs to see his healthcare provider regularly and follow his recommendations for screening and preventative measures
Income Level
80% Income Level
Tech Knowledge
30% Tech Knowledge
User Journey
1
Sajit is experiencing cold-like symptoms but he is not sure if it is dangerous or not
2
Sajit goes online to seek help using symptom checker and inputs his symptoms through a questionnaire
3
The AI powered symptom checker generates an assessment with an initial diagnosis and urgency score (e.g. based on Emergency severity score)
4
Sajit is directed to the right site of care (Self treatment at-home, primary care, polyclinic, ED, virtual consultation)
Vendor Selection
High competence in UI/UX, big data analytics, and data integrations
2
Discovery Phase
Research phase to identify existing APIs that can be built on, entities with useful data and enablers for use case development, and a concept design phase to develop a comprehensive PoC
3
Development
To be developed across all society age groups and social groups with the aid of targeted marketing
4
Testing & Monitoring
User experience and medical score testing through focus groups to ensure rapid adoption and precise medical results.