This button is to simplify the layout
Project Main Image
Breadcrumb Back Button

Not Initiated

Public Transportation Social Listening

Enhance Qatar's public transportation quality of service by continuously monitoring social media channels and deploying predictive and reactive rectifying measures. Social Listening promotes enhanced customer care and strategically positions Qatar's public transportation brand positively within the community.

Key benefits

Passive Feedback Capturing
Passive Feedback Capturing
Public transportation operators capture all traveler feedback through unconventional channels, by closely monitoring social media channels.
Enhanced Service Levels
Enhanced Service Levels
Near real-time feedback capturing allows public transportation operators to promptly intervene and work towards delivering a more pleasant traveler experience.

User Journey

  • 1
    Traveler spots food leftovers on the metro and captures a picture with his mobile phone’s camera
    Previous Next
  • 2
    He posts the picture on social media with descriptive tags and social Listening engine captures post automatically
    Previous Next
  • 3
    Maintenance team is dispatched to clean scene
    Previous Next
  • 4
    Media team works to recover bad media coverage
    Previous Next
  • 5
    Social media analytics are further performed to understand traveler satisfaction levels
    Previous Next

Potential Service Features

  • Alerts and Notifications
  • Multilingual Monitoring
  • Social Listening Dashboard

Implementation Analysis

Implementation Timeline

progress 20%
  • Short
  • Medium
  • Long

Regulatory Conduciveness

progress 50%
  • Favorable
  • Challenged
  • Complex

Technology Commercial Viability

progress 20%
  • Currently Viable
  • Viable in Short Term
  • Viable in Long Term

Investment Requirements

progress 20%
  • Low
  • Medium
  • High

Key Implementation Consideration

Conceptual Diagram

diagram Enlarge the image

Relevant Tech Solutions