Not Initiated

Public Transportation Social Listening

Enhance Qatar's public transportation quality of service by continuously monitoring social media channels and deploying predictive and reactive rectifying measures. Social Listening promotes enhanced customer care and strategically positions Qatar's public transportation brand positively within the community.

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Key benefits

Passive Feedback Capturing

Public transportation operators capture all traveler feedback through unconventional channels, by closely monitoring social media channels.

Enhanced Service Levels

Near real-time feedback capturing allows public transportation operators to promptly intervene and work towards delivering a more pleasant traveler experience.

User Journey

1

Traveler spots food leftovers on the metro and captures a picture with his mobile phone’s camera
2

He posts the picture on social media with descriptive tags and social Listening engine captures post automatically
3

Maintenance team is dispatched to clean scene
4

Media team works to recover bad media coverage
5

Social media analytics are further performed to understand traveler satisfaction levels