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Smoking cessation

Digital therapeutics and device aided solution that helps smokers to successfully complete their journey of quitting smoking. The app provides tools/exercises, personalized coaching, community support groups, targeted educational content and a specific module for adolescents and children.

Key benefits

Increased number of people
Increased number of people
who successfully quit smoking through increased adherence to cessation journey
Improved population health
Improved population health
through a reduction in number of diseases caused by smoking (e.g. lung cancer)
Increased awareness and empowerment
Increased awareness and empowerment
of the population through awareness, education and community

Related personas

User Journey

  • 1
    Abdulaziz is a heavy smoker and wants to stop but he is struggling. Abdulaziz downloads the smoking cessation app as a digital therapeutic solution
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  • 2
    Abdulaziz goes through an intelligent assessment to offer him an adapted coaching program. He also decides to order a bluetooth connected device to measure his carbon monoxide levels in breath
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  • 3
    Abdulaziz is assigned a coach that will follow his progress and offer him support; he contacts him anytime on a secure in-app chat. Abdulaziz and his coach can track his progress (Number of cigarettes per day, CO levels…) on an interactive dashboard
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  • 4
    Abdulaziz receives contextualized, personalized messages for support and motivation during the day. Abdulaziz has opted for Nicotine replacement therapy to complement his digital therapeutics and he orders gums and patches to help him quit
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  • 5
    Abdulaziz shares his experience with his peers on the online community and learns about what has worked or is working for current and former smokers
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Potential Service Features

  • Smart recommendations
  • Personalized advice
  • Social media integration
  • Personal goals and rewards
  • Dashboard customization
  • Automated notifications
  • Personal goals and rewards
  • Dashboard customization
  • Automated notifications

Implementation Analysis

IMPLEMENTATION TIMELINE

progress 20%
  • Short
  • Medium
  • Long

TECHNOLOGY COMMERCIAL VIABILITY

progress 20%
  • Currently viable
  • Viable in Short Term
  • Viable in Long Term

REGULATORY CONDUCIVENESS

progress 20%
  • Favourable
  • Challenging
  • Complex

INVESTMENT REQUIREMENTS

progress 50%
  • Small
  • Medium
  • Large

Key Implementation Consideration

Relevant Tech Solutions