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Utility Consumption Challenge

Using gamification to motivate residents in reducing electricity and water consumption. Data from smart meters will feed into the utility’s app to create personalized challenges for residents to compete and earn rewards

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Key benefits

Reduce their electricity and water consumption

Motivate residents to reduce their electricity and water consumption

Raise awareness

on sustainable consumption habits

Increase user engagement on Kahramaa app

by making it more fun for residents to use

Related personas

Manager at Microsoft

Maria

Age

31
Status

Married
Country

About Maria

Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.

Income Level

50% Income Level

Tech Knowledge

90% Tech Knowledge

Student & Amateur Football Player

Rashed

Age

14
Status

Single
Country

About Rashed

Rashed is a very active teenager. He is a student athlete and football player at the Aspire Academy, excelling both in the field and his classes. He balances his time well between doing sports, studying and spending time with friends from school, but it’s no easy task. His dream is to participate at the World Cup 2022 in Qatar and is willing to do whatever it takes to get there.

Income Level

30% Income Level

Tech Knowledge

90% Tech Knowledge

Retail Business Owner

Salem

Age

42
Job Title

Family business owner
Country

About Salem

Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.

Income Level

90% Income Level

Tech Knowledge

50% Tech Knowledge

User Journey

1

Salem has been trying to lower his family’s utility bills. Salem creates the family’s utility profile on the mobile phone app and is enrolled in utility assumption challenges.
2

Salem receives updates on neighborhood data collected from smart meters and the customized local challenges. Salem monitors his household consumption on the app.
3

Salem realizes that his neighbors are among the top profiles in activity and plans to surpass them. Salem briefs his family about the challenge.
4

Salem redeems the points for discounts with e-commerce vendor partners of the utility. Salem’s family receives online badges for sustainable consumption and accrues redeemable points.
5

Salem’s family becomes more proactive in saving water and electricity and reaches top rankings.

More Info +

Potential Service Features

KahraMaa app integration
Personalized challenges
National Awards

Live data from Smart Meters
Link to Social Media
e-Commerce rewards

Implementation Analysis

IMPLEMENTATION TIMELINE

progress 20%

Short
Medium
Long

TECHNICAL COMMERCIAL VIABILITY

progress 20%

Currently Viable
Viable in Short Term
Viable in Long Term

REGULATORY CONDUCIVENESS

progress 50%

Favorable
Challenging
Complex

INVESTMENT REQUIREMENTS

progress 20%

Small
Medium
Large

Key Implementation Consideration

Vendor Selection Due diligence to identify ones with high competence in UI/UX, mobile games & eCommerce solutions, big data analytics, and data integrations

Discovery Phase Research phase to identify existing APIs that can be built on, business partners for user rewards, and enablers for use case development

Development Agile process to prepare roll out to all KahraMaa customers on all major phone OS app stores and as a web browser application

Testing & Monitoring UX testing to optimize games & rewards based on user responses, and ensure reduction in consumption targets are being met