This button is to simplify the layout
Project Main Image
Breadcrumb Back Button


Utility Consumption Challenge

Using gamification to motivate residents in reducing electricity and water consumption. Data from smart meters will feed into the utility’s app to create personalized challenges for residents to compete and earn rewards

Key benefits

Reduce their electricity and water consumption
Reduce their electricity and water consumption
Motivate residents to reduce their electricity and water consumption
Raise awareness
Raise awareness
on sustainable consumption habits
Increase user engagement on Kahramaa app
Increase user engagement on Kahramaa app
by making it more fun for residents to use

Related personas

User Journey

  • 1
    Salem has been trying to lower his family’s utility bills. Salem creates the family’s utility profile on the mobile phone app and is enrolled in utility assumption challenges.
    Previous Next
  • 2
    Salem receives updates on neighborhood data collected from smart meters and the customized local challenges. Salem monitors his household consumption on the app.
    Previous Next
  • 3
    Salem realizes that his neighbors are among the top profiles in activity and plans to surpass them. Salem briefs his family about the challenge.
    Previous Next
  • 4
    Salem redeems the points for discounts with e-commerce vendor partners of the utility. Salem’s family receives online badges for sustainable consumption and accrues redeemable points.
    Previous Next
  • 5
    Salem’s family becomes more proactive in saving water and electricity and reaches top rankings.
    Previous Next

Potential Service Features

  • KahraMaa app integration
  • Personalized challenges
  • National Awards
  • Live data from Smart Meters
  • Link to Social Media
  • e-Commerce rewards

Implementation Analysis


progress 20%
  • Short
  • Medium
  • Long


progress 20%
  • Currently Viable
  • Viable in Short Term
  • Viable in Long Term


progress 50%
  • Favorable
  • Challenging
  • Complex


progress 20%
  • Small
  • Medium
  • Large

Key Implementation Consideration

Relevant Tech Solutions