AI powered coach which uses behavioral science to offer individuals the support and the knowledge required, growing their activity based on best-practice guidance and machine-driven conversational capabilities
through enhancing exercise engagement and commitment levels
Increase awareness
about health benefits through the Digital coach to promote a healthy wellbeing
Integrate coach’s stats
with official medical records to improve medical delivery
Related personas
Manager at Microsoft
Maria
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
Student & Amateur Football Player
Rashed
Age
14
Status
Single
Country
About Rashed
Rashed is a very active teenager. He is a student athlete and football player at the Aspire Academy, excelling both in the field and his classes. He balances his time well between doing sports, studying and spending time with friends from school, but it’s no easy task. His dream is to participate at the World Cup 2022 in Qatar and is willing to do whatever it takes to get there.
Income Level
30% Income Level
Tech Knowledge
90% Tech Knowledge
Retail Business Owner
Salem
Age
42
Job Title
Family business owner
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Income Level
90% Income Level
Tech Knowledge
50% Tech Knowledge
Master Student
Sultan
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
University Students
Sport Fan
Age
22
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Income Level
40% Income Level
Tech Knowledge
90% Tech Knowledge
Retired
Omar
Age
78
Status
Married
Job Title
Retired
Country
About Omar
Being born and raised in Qatar, Omar is now in his late 70’s. His wife, son, and grand daughter/son all reside in the same household. His biggest supporter is his wife throughout the day. Omar needs to see his healthcare provider regularly and follow his recommendations for screening and preventative measures
Income Level
80% Income Level
Tech Knowledge
30% Tech Knowledge
User Journey
1
Rashed is looking for solutions to maintain his fitness in preparation for an upcoming football championship with his school club
Rashed identifies the Digital Activity Coach and signs-up on it to build his e-profile
2
He defines his fitness goals and free daily timeslots while setting up his personalized workout plan
The AI driven coach provides the optimal training program tailored to his goals and current status
3
Digital Coach provides guidance on the specific exercises in the program
Digital coach provides Rashed complementary tutorials and material to better serve his needs
4
Rashed requests professional support for mentoring purposes
Digital coach connects him with professionals and keeps track of scheduling
5
Rashed gets mentored while being reminded of the training schedules by the AI coach
Digital coach boosts engagement through rewards and intelligent communication
AI specialist vendor in conversational intelligence, with experience in developing high quality bespoke solutions for sports, physical activity, and online physical education sectors
2
Research phase to identify existing APIs that can be built on, entities with useful data and enablers for smart service development, and a concept design phase to develop a comprehensive PoC
3
To be developed across all population segments starting with people lacking exercising motives and youth
4
UX/UI, data integration, digital channel and resource readiness testing to optimize user experience and ensure rapid adoption