A digital community for active individuals to grow their fitness level and benefit from increased motivation and inclusion across
the sports and fitness community
by creating a sense of community and offering a convenient pathway to sports
Increase access
to sports among segments that usually have limited sports activity opportunities
Grow social inclusion
by growing social networks and impacting social participation of disadvantaged people
Related personas
Manager at Microsoft
Maria
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
Student & Amateur Football Player
Rashed
Age
14
Status
Single
Country
About Rashed
Rashed is a very active teenager. He is a student athlete and football player at the Aspire Academy, excelling both in the field and his classes. He balances his time well between doing sports, studying and spending time with friends from school, but it’s no easy task. His dream is to participate at the World Cup 2022 in Qatar and is willing to do whatever it takes to get there.
Income Level
30% Income Level
Tech Knowledge
90% Tech Knowledge
Retail Business Owner
Salem
Age
42
Job Title
Family business owner
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Income Level
90% Income Level
Tech Knowledge
50% Tech Knowledge
Master Student
Sultan
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Income Level
50% Income Level
Tech Knowledge
90% Tech Knowledge
University Students
Sport Fan
Age
22
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Income Level
40% Income Level
Tech Knowledge
90% Tech Knowledge
User Journey
1
Maria is interested in getting back to fitness through physical exercise
She signs up on the portal, building up her e-profile
2
She connects with fitness professionals on the portal to create a personalized workout plan
3
She connects to the prescribed e-fitness classes while staying at home next to her newborn
4
Maria meets other mothers in the virtual community
5
Maria identifies a social network to share customized fitness classes with
High competence in UI/UX, eCommerce solutions, big data analytics, and data integrations, being aware of local cultural norms and user behavior
2
Research phase to identify existing APIs that can be built on, entities with useful data and enablers for smart service development, and a concept design phase to develop a comprehensive PoC
3
To be developed and scaled across all society age and social groups with the aid of targeted marketing
4
UX/UI, data integration, and live focus group assessments to optimize user experience and ensure rapid adoption