Digital knowledge-share platform which provides best-practice guidance and information to qualify, train, and develop
the professional and technical skills of people working or interested in the Smart Sports sector
by offering and creating courses to explain content and cultivate skills
Evolve worker contribution
by creating an environment well-aware of sector effectiveness boosters and smart trends
Develop Legacy
by improving end‑user satisfaction through the enablement of the latest smart sector initiatives
Related personas
Student & Amateur Football Player
Rashed
Age
14
Status
Single
Country
About Rashed
Rashed is a very active teenager. He is a student athlete and football player at the Aspire Academy, excelling both in the field and his classes. He balances his time well between doing sports, studying and spending time with friends from school, but it’s no easy task. His dream is to participate at the World Cup 2022 in Qatar and is willing to do whatever it takes to get there.
Income Level
30% Income Level
Tech Knowledge
90% Tech Knowledge
Retail Business Owner
Salem
Age
42
Job Title
Family business owner
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Income Level
90% Income Level
Tech Knowledge
50% Tech Knowledge
Professional Football Player
Jordi
Age
27
Status
Single
Job Title
Professional Football Player
Country
About Jordi
Having spent nearly a decade as a professional footballer, Jordi is probably at the peak of is career, playing for one of the top clubs in the world. Unfortunately, he’s just had an injury that will restrict him from playing for a while.
Income Level
90% Income Level
Tech Knowledge
90% Tech Knowledge
User Journey
1
Rashed wants to learn about key advancements in smart sports equipment
2
He accesses remote live and recorded classes/trainings given by instructors
3
He builds his e‑profile on the Sports Academy platform
4
He faces some difficulty in understanding a key concept and approaches a professional for support
5
Professional answers his questions and refers him to more resources for in-depth understanding
Rashed masters the content and plans on accessing a new track while keeping up with course updates
High competence in data integrations, UI/UX, maintaining attendee engagement, and gamifying physical education content
2
Research phase to identify existing APIs that can be built on, entities with useful data and enablers for smart service development, and a concept design phase to develop a comprehensive PoC
3
To be developed and scaled across segments working or interested in the Smart Sports sector with the aid of targeted marketing
4
UX/UI and live focus group assessments to optimize user experience over virtual and live classes, ensuring rapid adoption