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Fan Loyalty Program

A loyalty program that rewards fans for engagement in events, by providing in-game incentives, sports participation opportunities and product benefits, in return for every QAR spent and engagement through media channels

Key benefits

Increase participation
Increase participation
by growing activity awareness and providing incentives to spend on sports activities
Increase ticket sales
Increase ticket sales
by incentivizing fans to visit the country and attend more games
Generate operator revenue
Generate operator revenue
by introducing new participants and increasing customer spend-per-head

Related personas

User Journey

  • 1
    Sultan signs up for the fan loyalty program
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  • 2
    He uses the app to buy a digital pass to attend football and hockey games
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  • 3
    He receives loyalty points for every QAR spent on the passes and other activities done via his membership ID
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  • 4
    He uses his points to buy merchandise of his favorite team to wear to games
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  • 5
    Sultan posts on social media his rewards, attracting new users to the platform Accordingly, Sultan is offered a discount on a seasonal membership for his favorite team
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Potential Service Features

  • Customizable home feed
  • Online Booking System
  • Link to social media
  • Data profiling
  • Nationwide facility information
  • Automated waiting lists
  • Data profiling
  • Nationwide facility information
  • Automated waiting lists

Implementation Analysis

IMPLEMENTATION TIMELINE

progress 50%
  • Short
  • Medium
  • Long

TECHNOLOGY COMMERCIAL VIABILITY

progress 30%
  • Currently Viable
  • Viable in Short Term
  • Viable in Long Term

REGULATORY CONDUCIVENESS

progress 50%
  • Favorable
  • Challenging
  • Complex

INVESTMENT REQUIREMENTS

progress 50%
  • Small
  • Medium
  • Large

Key Implementation Consideration

Relevant Tech Solutions