Social Media Influencer Toolkit

Use of social media influencers to champion the concept of being fit and healthy among Qatar’s population

Tags:

Key benefits

Increase participation

by having social media influencers offer digital pre-recorded e-classes to users

Increase awareness

by promoting sports breakthroughs through a worldwide network of followers

Develop legacy

by using the reach of influencers to engage with a wider audience

Related personas

User Journey

1

A lifestyle blogger is identified to have high fan engagement from people in Qatar
2

She runs a social media campaign on women’s fitness using fitness toolkit
3

She also hosts e-classes about her fitness hobby, Gymnastics
4

Her followers sign up to her class and closely follow her campaign
5

The followers post their activities on social media, fueling adoption across the local population

More Info +

Potential Service Features

Community engagement
Webinars
Data profiling

Professional know-how
Virtual classes
Media Featuring

Professional know-how
Virtual classes
Media Featuring

Implementation Analysis

IMPLEMENTATION TIMELINE

progress 30%

Short
Medium
Long

TECHNOLOGY COMMERCIAL VIABILITY

progress 20%

Currently Viable
Viable in Short Term
Viable in Long Term

REGULATORY CONDUCIVENESS

progress 50%

Favorable
Challenging
Complex

INVESTMENT REQUIREMENTS

progress 50%

Small
Medium
Large

Key Implementation Consideration

High competence in working with data integrations and existing social media platforms, understanding local cultural norms and leveraging global consumer reach especially among Qatari citizens

Discovery Phase Research phase to identify existing APIs that can be built on, entities with useful data and enablers for smart service development, and a concept design phase to develop a comprehensive PoC

To be adopted to raise awareness about sports events, importance of physical activity, or to explain fundamental sports exercises via e-classrooms across all social and age groups

Data integration, content quality, and UX/UI testing to ensure the relevance of the experience and rapid engagement of users