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Activity Incentive e-Marketplace

Digital marketplace for physical activity, allowing active individuals to trade a 'currency', built up through physical activity or attending events, for products from relevant markets

Key benefits

Increase participation
Increase participation
by encouraging target segments to be active and promoting active living
Increase social inclusion
Increase social inclusion
through volunteering opportunities to strengthen social bonds
Improve health
Improve health
by reducing the probability of diseases (i.e. diabetes, obesity, etc.) through active living

Related personas

User Journey

  • 1
    Salem lacks motivation to incorporate physical activity into his daily life
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  • 2
    He identifies the portal and builds an e-profile
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  • 3
    He installs the mobile App and syncs his smart device to log his daily physical activity data Salem starts receiving reward points for each activity step logged
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  • 4
    He gets notified about a fitness opportunity at a gym close to his home Salem buys the digital pass through the platform and receives reward points for the transaction
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  • 5
    He opts to convert his points to air miles among the wide portfolio of rewards He exercises regularly in an attempt to accumulate more rewards and improve his fitness
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Potential Service Features

  • Rewards program
  • Social engagement
  • Activity competitions
  • Data profiling
  • Customized offers
  • Facility booking
  • Data profiling
  • Customized offers
  • Facility booking

Implementation Analysis

IMPLEMENTATION TIMELINE

progress 50%
  • Short
  • Medium
  • Long

TECHNOLOGY COMMERCIAL VIABILITY

progress 20%
  • Currently Viable
  • Viable in Short Term
  • Viable in Long Term

REGULATORY CONDUCIVENESS

progress 50%
  • Favorable
  • Challenging
  • Complex

INVESTMENT REQUIREMENTS

progress 50%
  • Small
  • Medium
  • Large

Key Implementation Consideration

Relevant Tech Solutions